Shop early online to get all your gifts in time for the holidays. And get Specialist help, free no‑contact delivery, and more.

Why buy iPhone anywhere else?

When it comes to purchasing a new iPhone, there’s no better place to buy than Apple. For all your questions about carrier support, payment options, and getting your new iPhone set up, we have all the answers you need.

Shop now
Find a store

We’ll make sure it works with your carrier.

  • Can you connect my new iPhone to any carrier?

    For sure. We can easily activate your new iPhone so you can keep your same number and rate plan, saving you a trip to the carrier’s store. A Specialist can even help you get connected via phone or chat. Show more Show less

  • Will my new iPhone
    be unlocked?

    Every iPhone you buy from us online or in an Apple Store is unlocked, with the exception of a few carrier financing options. With an unlocked iPhone, you’re free to go with the carrier of your choice. Show more Show less

  • What about carrier plans with my new iPhone?

    You can easily stick with the carrier plan you have. If you’re looking to switch, stop by your nearest Apple Store or call 1-800-MY-APPLE. We can talk about what’s best for you. Show more Show less

  • Is it cheaper to buy from my carrier?

    Not necessarily. While many carriers have special offers for buying an iPhone, most of those promotions are also available in an Apple Store. Come in or call a Specialist and let us know what you’re looking for. There’s a good chance we can find an option that works for you. Show more Show less

Have more questions about carrier support?

Let’s talk payment options.

  • Should I buy with Apple Card?

    Definitely. You’ll get 3%* Daily Cash back on the purchase of your new iPhone and any accessories when you buy from Apple. Or if you’d rather pay for your iPhone monthly, just buy with Apple Card Monthly Installments and get interest-free payments and 3% Daily Cash, all up front.1 Show more Show less

  • What are the Special Carrier Offers?

    You can get the newest iPhone for an unbelievable price when you buy from Apple and activate with AT&T, T‑Mobile/Sprint, or Verizon. Pay as low as $0/mo. over 30 mo. after trade‑in and AT&T bill credits,2 or pay as low as $11.95/mo. over 24 mo. after trade‑in and Verizon bill credits.3 Or get an additional $150 of trade‑in credit with T‑Mobile/Sprint.4 Show more Show less

  • Can I trade in my old phone?

    Absolutely. We offer competitive trade‑in values that you can use to lower the cost of your new iPhone, or get back on a gift card.5 If your trade‑in doesn’t have any monetary value, we can recycle it for free. And if you have any old devices lying around, you can trade those in, too. Show more Show less

  • What if I want a new iPhone every year?

    We have an option for that. With the iPhone Upgrade Program, you can get the latest iPhone every year with AppleCare+ coverage included.6 Interested? Just chat, call, or visit an Apple Store to learn more from a Specialist. Show more Show less

Have more questions about payment options?

We’ll help get your new iPhone set up quickly.

  • Can you help me set up my new iPhone?

    You bet. Whether you buy online or in an Apple Store, it’s quick and easy to get your new iPhone set up the way you like. Whether you visit us in‑store or book an Online Personal Session, we’ll help you transfer your data, contacts, and photos, show you how to set up privacy and security features like Face ID or Touch ID, and more. Show more Show less

  • Is it hard to move everything over to my new iPhone?

    Not at all. If you on your current iPhone to your computer or iCloud before you come in or before your Online Personal Session, we can move everything over in a snap. If you’re not able to back up beforehand, we can move all your data over using Quick Start when we set up your new iPhone. Show more Show less

  • Is all my
    information safe?

    Totally. We take privacy very seriously at Apple. What’s on your iPhone is your business. Getting your new device set up the way you like it is ours. If you trade in with us online, we’ll show you how to erase all the data from your iPhone before you send it in. And if you trade in at an Apple Store, we’ll erase all the data right then and there. Show more Show less

  • What do I get with AppleCare+ coverage?

    Your new iPhone comes with one year of hardware repair coverage and 90 days of tech support. With AppleCare+, you can extend that coverage and get up to two incidents of accidental damage coverage every 24 months. Or you can upgrade to AppleCare+ with Theft and Loss for an additional cost.7 Show more Show less

Have more questions about setting up your iPhone?

Which iPhone is right for you?

iPhone 12 Pro

Starting at $999

  • 6.1” or 6.7”
    Super Retina XDR display8
  • 5G cellular9
  • A14 Bionic chip
  • Pro camera system
    (Ultra Wide, Wide, Telephoto)
  • LiDAR Scanner for Night mode Portraits and next‑level AR
  • Compatible with
    MagSafe accessories

iPhone 12

Starting at $69910

  • 5.4” or 6.1”
    Super Retina XDR display8
  • 5G cellular9
  • A14 Bionic chip
  • Advanced dual‑camera system
    (Ultra Wide, Wide)
  • —

  • Compatible with
    MagSafe accessories

iPhone 11

Starting at $599

  • 6.1”
    Liquid Retina HD display8
  • 4G LTE cellular9
  • A13 Bionic chip
  • Dual-camera system
    (Ultra Wide, Wide)
  • —

  • —

iPhone SE

Starting at $399

  • 4.7”
    Retina HD display
  • 4G LTE cellular9
  • A13 Bionic chip
  • Single-camera system
    (Wide)
  • —

  • —

Need some help? , call 1-800-MY-APPLE, or find a store.

Discover even more when you’re ready.

After your new iPhone is set up just the way you like it, ask about our free Today at Apple sessions. Learn essential photo skills. Bring your videos to life in all-new ways. Or see how easy it is to create music.

Find a session near you